Wednesday 18 January 2012

How to Increase Website and Blog Traffic: Search Engine Optimization Tips


It is easy to build a blog, but difficult to build a successful blog with significant traffic. Over the years, we have grown to the blog Moz almost a million visits each month and has helped many other blogs, too. I started a personal blog at the end of last year and was amazed to see how fast he won thousands of hits for each position. There is a way of increasing traffic to a blog, and since we seem to have stumbled upon some of this knowledge, I felt an obligation to give back by sharing what we have observed. Increase traffic of your website using Affordable SEO Services of E Traffic Optimizer.

NOTE: This message replaces popular, I wrote on the same subject in 2007. This item is intended to be useful to all forms of bloggers - independent people, those who seek to monetize, and marketing professionals working in-house blog a tiny startups to large enterprises. Not all tactics work for everyone, but at least some of them should be applicable and useful.

#1. First You Target Your Audience Where You Want to Share.


When developing strategies about who you write for, examine the ability of the public to help spread the word. Some readers will naturally be more or less active in the evangelization of the work you do, but some communities, themes, writing styles and types of content regularly play better than others on the web. For example, large graphics that strike a chord (like this), beautiful videos that tell a story (like this) and remarkable collections of facts that challenge common assumptions (like this) are all for the public likely to share (geeks with facial hair, those interested in weight loss and those with a political agenda on macroeconomics, respectively).



If you can identify groups with high levels of blue and orange circles on the diagram above, you greatly improve the chances of reaching a wider audience and increasing your traffic numbers. Target content of the blog at least likely to share groups can not be a terrible decision (especially if this is where you passion or your target audience is), but it will decrease the propensity to work on your blog spread like wildfire across the Web.

#2. Participate The Communities Where Your Audience Has Already.


Advertisers on Madison Avenue have spent billions searches and determine where consumers with different characteristics to collect and what they spend their time doing so they can better target their messages. Because they do hit a group of 65 + year old women with ads for equipment for extreme sports is known to be a waste of money, while achieving a 18-30 year old male demographic who attends climbing gyms is likely to have a great ROI higher.

Fortunately, you do not need to spend a penny to know where most of your audience can be found on the web. In fact, you probably already know a few blogs, forums, social sites and communities where discussions of media and content are displayed on your subject (and if you do not have a search on Google will take a lot of progress). From this list, you can make some easy expansion through a Web-based tool such as DoubleClick Ad Planner:


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